General Manager, Name, Image, and Likeness (NIL) Licensing
Opendorse
LOCATION
New York City or surrounding area
OVERVIEW
Opendorse, the Real NIL Company driving the new era of college athletics, is seeking a dynamic sports business professional to partner with the innovative athletic department at Fordham University.
This is a high-impact opportunity for a junior-to-mid-career professional to accelerate their growth in the sports industry by leading the Name, Image, and Likeness (NIL) and Revenue-Sharing (Rev-Share) licensing strategy for a Division I institution. With support from the Opendorse platform and team, the General Manager will be embedded on campus, gaining direct access to student-athletes, coaches, and stakeholders to drive tangible results in-market.
The General Manager will serve as the primary NIL operator on campus - responsible for execution across strategy, education, licensing, event activations, and external engagement. It’s a multifaceted role for someone who thrives in fast-paced environments, enjoys solving real problems, and is motivated by the opportunity to shape the future of college athletics.
Reporting to the Opendorse Director of Collegiate Services, this role is based in the New York City area, with most day-to-day activity taking place on campus in collaboration with Fordham Athletics leadership.
CORE FUNCTIONS & RESPONSIBILITIES
NIL and Rev-Share Strategy
- Build and execute a comprehensive NIL and Rev-Share strategy in collaboration with Fordham Athletics leadership.
- Lead implementation and compliance with key systems like NIL Go and College Athlete Payment System (CAPS), plus Opendorse tools.
- Serve as the primary point of contact for all stakeholders in the NIL and Rev-Share ecosystem.
- Negotiate licensing agreements and facilitate deal structures aligned with department values and goals.
- Support the operations of relevant third-party groups, including collectives and multimedia rights holders.
NIL Engagement and Education
- Lead student-athlete engagement through daily communication, education, and strategic programming.
- Coordinate in-market NIL activations that drive new revenue and build brand visibility.
- Ensure alignment with NIL and Rev-Share policies, as well as NCAA, CSC, state, and federal regulations.
- Act as a translator between campus stakeholders, student-athletes, and external entities.
NIL Activation and Development
- Support sales and licensing opportunities across key Fordham Athletics initiatives (e.g., Maroon Club, RevUp).
- Bolster collective fundraising and activation strategies.
- Drive participation and usage of the Opendorse platform through marketplace management and events.
- Represent and support student-athletes in professional services and representation matters.
WHAT WILL SET YOU APART
- High energy, strong ownership mentality, and contagious drive to help others succeed.
- Excellent communication and interpersonal skills with a proven ability to build trust across diverse stakeholders—from student-athletes and coaches to administrators and external partners.
- Ability to manage multiple priorities, operate autonomously, and figure things out in real time.
- Demonstrated experience in NIL, college athletics, athlete marketing, licensing, brand partnerships, or related areas.
- Passion for college sports and a deep understanding of the evolving NIL landscape.
- Familiarity with the New York sports, media, and cultural market—including Fordham University—is a strong plus.
- Willingness to travel up to 25%, as needed by Opendorse or Fordham leadership.
SALARY & BENEFITS
- Base Salary Range: $75,000-$100,000, commensurate with experience
- Bonus and/or commission potential
- Health (medical, dental, and vision) insurance with HSA contribution available, along with employer-paid group life insurance and short-term/long-term disability coverage
- Lifestyle Spending Account
- 401k Retirement plan
- Paid vacation, paid parental leave, paid sick time, and paid holidays
DIVERSITY AT OPENDORSE
Opendorse is an equal opportunity employer. We believe in the power of diverse teams, celebrate differences, and champion inclusion. We are interested in every qualified candidate eligible to work in the United States, specifically in the State of New York. We are not able to sponsor employment visas at this time.